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Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Des Cahill, CMO of Oracle CX Never has it been more important for brands to deliver top-notch experiences at all stops along the customer journey. Indeed, each interaction a consumer has with your...
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Three Ways Technology Can Boost Customer Experience for D2C Marketing
Providing a superior customer experience is critical in these times, particularly for direct-to-consumer brands. To ensure customers receive the appropriate communications and assistance leading up to...
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Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
The COVID-19 pandemic and the economic fallout caused by it have forced marketing organizations to take a hard look at where to create efficiencies. According to a piece in AdExchanger from Adform’s...
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Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies that are able to transform how marketers respond to a...
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Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
Digital marketing—and the technology platforms that enable its success—is having a moment. In the face of the COVID-19 global pandemic, brand marketing teams within a variety of industry verticals are...
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Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data...
Enhancements to customer data platforms have made headlines this week, with Oracle adding machine learning capabilities to its CX Unity product and Microsoft offering a new engagement insights feature...
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Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Amid the second wave of COVID spikes, budget adjustments that reflect ongoing business realities will continue to play out. In the case of martech, Gartner research released this week suggests that...
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CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Among the aspects of the marketing playbook to flux big time in 2020 was the allocation of marketing budgets. Indeed, shifting consumer shopping behaviors, social distancing mandates and the increased...
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How Clorox Used AI and Chatbots for Customer Service Inquiries During the...
When COVID-19 hit, Clorox faced an unusual problem: Its cleaning and disinfecting products were too popular. Store shelves across the country were soon empty, and supply constraints made restocking...
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Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies, and budget restrictions are behind what experts contend are among the martech trends below that marketers need to know about. * Taking a DevOps...
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Five Ways to Leverage QR Codes for Touchless Experiences
In-person experiences are getting an assist from a simple yet efficient technology that appears to be having its moment: the QR code. With touchless tech now a key component of IRL experiences, the...
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Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data...
In light of additional data sources fueled by new technologies, there’s a greater need to organize the information. Enter: customer data platforms (CDPs), which help marketers manage data compliance...
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Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Investing in ecommerce channels to boost sales by marketing to consumers directly has a particularly useful byproduct: first-party data. Take Nestle as an example, which announced this week that it...
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Five Technology Predictions for 2022
A column in PRNEWS from Ben Chodor, president of Notified, takes a stab at technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse. Enhanced...
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How B2B Marketers Can Leverage Customer Data Platforms
B2B marketers can learn a thing or two from the B2C world’s experience with customer data platforms before adding one to their tech stack, according to a piece in AdExchanger. Following are the...
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CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a...
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Five Ways a Martech Platform Can Manage Customer Data and Personalize...
Following are five ways a martech platform investment can facilitate your brand’s digital transformation, according to an article in Multichannel Merchant, from customer data management to marketing...
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Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
A case can be made that even in an economic downturn, CMOs must continue to drive customer innovations through investing in the right martech solutions. But securing the budget for that technology...
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Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
New AI-enabled products for brands continue to enter the marketplace. On Wednesday, Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and...
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