A case can be made that even in an economic downturn, CMOs must continue to drive customer innovations through investing in the right martech solutions. But securing the budget for that technology requires working hand-in-hand with CFOs. The good news is that a top priority for CFOs in 2023 is driving value through technology-based innovation, according to Deloitte research. A column in Multichannel Merchant outlines three key insights for marketing leaders seeking approval of technology investments: pitch ideas supported by research, articulate the value of the proposed technology and understand your organization’s financial goals. Check out the full article here.
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